What we do
Two ways in.
The spike — premium
Collaboration & co-creation design
We get disciplines, organisations, sectors and cultures that don’t collaborate by default to work and create together — often around frugal, sustainable, and social-impact innovation. Knowledge strategy lives here.
The base
Learning program design
We design learning programs that change how participants think, collaborate, and act — not just what they know. Built for research organisations, accelerators, and ecosystem builders.
How we work
A small core. A curated network.
The right people, curated per project.
How we work
Embedded, not arm’s-length
We work inside your context, not from the outside looking in. That proximity is what makes our work stick.
Why us
We design bridges between worlds that don’t usually meet.
Nine years inside the Dutch research and innovation ecosystem, paired with hands-on work in frugal innovation and social entrepreneurship across Latin America, Africa and Asia.
Netherlands · 9 yrs
Frugal innovation · Colombia (ICFI)
Social entrepreneurship · Senegal
Cross-cultural research · India
Mexico
Why does the energy
from your workshops
disappear by the following
week?
The post-its are in a drawer. The document exists. The group chat is quiet. Nothing moved.
Documenting →
Documenting →
The person behind the practice
Meet Betty Huerta
Betty designs how people learn and how knowledge moves through research and innovation ecosystems. Nine years inside the Dutch research and innovation ecosystem. Hands-on experience in frugal innovation, sustainable innovation, and social entrepreneurship across Colombia, Senegal, India, and Mexico. She doesn’t just facilitate the room where disciplines meet — she’s lived on both sides of the divide it’s built to cross.
Start a conversation
Cases
Proof, not promises.
ICFI
Documenting →
PLNT
Documenting →
Naturalis
Documenting →